Aximz Technologies LLP
Marketing Proposal — 2025
Digital Growth Strategy

Pets N Feathers

Professional Pet Care Services · Bangalore, India

A comprehensive digital marketing & website development proposal to establish Pets N Feathers as Bangalore's leading pet care brand.

Website DevelopmentSocial MediaGoogle AdsMeta AdsSEOInfluencer Marketing
Bangalore, India
Prepared by Aximz Technologies LLP
March 2025
Slide 02
Pets N Feathers Services

Location

Bangalore, India

4+

Core Services

About
Pets N Feathers

Pets N Feathers is a Bangalore-based professional pet care brand dedicated to delivering compassionate, reliable and premium services for pets and their owners. From boarding to grooming, every interaction is handled with the highest standards of care and trust.

Pet Boarding

Safe overnight stays while owners travel

Pet Sitting

In-home care with personalised attention

Pet Grooming

Full grooming, bathing & styling services

Pet Healthcare

Vet consultations & wellness check-ups

Current Challenge

Pets N Feathers currently has no website and minimal digital presence, limiting its reach and online booking potential in a rapidly growing pet care market.

Slide 03

About Aximz
Technologies LLP

Aximz Technologies LLP is a full-service digital agency based in India, specialising in brand building, web development and performance marketing for consumer-focused businesses. We are your dedicated digital growth partner.

Full-Stack Digital Agency

End-to-end digital solutions from website design and development to performance marketing and SEO.

Data-Driven Strategy

Every campaign is backed by analytics, competitor research and audience targeting precision.

Local Market Expertise

Deep understanding of Bangalore's consumer landscape and digital behaviour patterns.

Aximz Technologies LLP

650+

Projects Delivered

12+

Years Experience

80+

Happy Clients

98%

Client Retention

Aximz

"Building brands that grow, convert and last."

Trusted By

Brands That Chose Growth

Clients who trust Aximz Technologies
Slide 04

Digital Growth
Objectives

Our strategy for Pets N Feathers is built around five clear digital growth objectives that will transform the brand's online reach, customer acquisition and long-term market position in Bangalore.

Our Promise

"From zero digital footprint to a fully-booked, recognisable brand."

AximzAximz Technologies LLP
01

Establish Digital Presence

Launch a professional website that showcases all services, builds credibility and represents the Pets N Feathers brand online.

02

Generate Online Bookings

Implement appointment booking features and WhatsApp integration to drive real-time service enquiries and conversions.

03

Grow Social Media Following

Build a loyal community on Instagram and Facebook through consistent, engaging and high-quality content creation.

04

Dominate Local SEO

Rank on Page 1 of Google for key pet care searches in Bangalore and surrounding areas within 90 days.

05

Run Targeted Ad Campaigns

Execute Google Search and Meta Ads campaigns to reach Bangalore pet owners actively looking for pet care services.

Slide 05

Website Development Plan

A comprehensive, conversion-optimised website built from the ground up for Pets N Feathers.

Website Pages

01
Home
02
About
03
Services
04
Pet Boarding
05
Pet Grooming
06
Pet Healthcare
07
Gallery
08
Testimonials
09
Blog
10
Contact

Total Pages

10

Key Features

Appointment Booking

Online booking form with confirmation emails

WhatsApp Integration

One-click WhatsApp chat & quick enquiries

Social Media Integration

Live Instagram feed & social sharing

Mobile Optimised

Fully responsive across all devices

Gallery Module

Stunning pet photos & service showcase

SEO Setup

On-page SEO, meta tags, schema markup

Timeline

18

Working Days

Investment

₹65K

One-time cost

Slides 07–08

Development
Timeline

Estimated delivery: 18 working days

Phase 1

Discovery & Design

Days 1–4
Brand analysis & content gatheringWireframes & UI mockupsClient review & approval
Phase 2

Development

Days 5–12
Frontend build – all 10 pagesBooking system integrationWhatsApp & social integrationsGallery & blog setup
Phase 3

SEO & Testing

Days 13–16
On-page SEO optimisationMobile responsiveness testingSpeed & performance auditCross-browser QA
Phase 4

Launch & Handover

Days 17–18
Domain & hosting setupLive deploymentGoogle Analytics integrationTraining & handover

Website
Costing

One-time investment · No hidden charges

What's Included
Fully Responsive Layout (Mobile Friendly)
HTML5 & CSS3 Codes
Modern / Creative Design
Mega Menu / Side Menu
Revolution Sliders
Powerful Admin Panel (WordPress)
Google Fonts Support
Control Management System (CMS)
Filterable Gallery
User Friendly Interface
Built with Bootstrap
SEO Friendly Codes
Premium Plugins
Social Media Integration
Google Maps Integration
Online Booking Form
Graphic Design (Web)
High-Quality Image Optimisation
Insite Search Functions
Google Analytics Integration
Online Contact Form
Total Investment₹65,000

Includes 30 days post-launch support, followed by ongoing maintenance as proposed.

Excluded Items
Stock Images & Stock Videos
Premium Templates & Plugins
Hosting & Domain Purchase
Payment Gateway Setup Fee
SMS Gateway Subscription
SSL Certificate Purchase
Trademark & Copyright License
Copywriting & Content Writing
Terms & Payment Schedule

Milestone 1 — On Start

₹32,500

50% advance to begin work

Milestone 2 — On Delivery

₹32,500

50% balance before launch

Bank Transfer / UPI
GST Invoice Provided
Quote valid for 15 days
Slides 09–11

Social Media Strategy

A structured content ecosystem designed to build a loyal pet-loving community on Instagram and Facebook.

Instagram

Reels, Stories, Carousels

Facebook

Lead Gen Ads, Page Growth

Content Pillars

Pet Love & Care

Emotional, heartwarming content celebrating pets

Education & Tips

Grooming tips, diet advice, health guides

Behind the Scenes

Day-to-day life at Pets N Feathers

Client Stories & Reviews

UGC, testimonials and happy pet moments

Promotions & Offers

Seasonal deals and service highlights

Celebratory Days

Pet birthdays, festivals, awareness days

Monthly Deliverables

30 Posts / Month
Content TypeQty / Month
Live Shoot Reels (Outdoor)
4
Personal Brand / UGC Reels (Indoor)
4
AI Reels
4
Static Graphic Posts
6
Informational Carousels
3
General Updates / Reviews
3
Celebratory Content (Reel/Graphic)
Flexible
Stories (24 reposts + 6 creatives)
30
Podcast (Reel / YouTube)
On-Demand

Note: Reels are predominantly 30–90 seconds post-production. Celebratory content is flexible based on occasions. 
Note: The content plan includes production for up to 2 shoot days. Any additional costs including travel, accommodation, location charges, props, or equipment rentals will be billed separately based on actuals.

Slides 12–14

Performance
Marketing

A dual-channel paid media strategy combining Google Search and Meta Ads to drive bookings and build brand awareness among Bangalore's growing pet owner community.

Customer Journey

Awareness

Reach pet owners in Bangalore

Consideration

Engage via reels & carousels

Conversion

Book appointments & enquiries

Total Ad Budget

₹1,00,000 /month

Google Ads

Search & Local Campaigns

₹50,000/mo

Target Bangalore pet owners actively searching for boarding, grooming and healthcare services.

Target Keywords / Campaigns

Pet Boarding BangaloreDog Grooming Near MePet Sitting BangaloreVet Consultation Bangalore

200+ clicks/month

CPC ₹15–₹30

5–8% CTR

Meta Ads

Instagram & Facebook Lead Gen

₹50,000/mo

Reach Bangalore pet parents with targeted awareness and lead generation campaigns.

Target Keywords / Campaigns

Carousel Ads (Services)Reel Ads (Boarding & Grooming)Lead Form AdsRetargeting Campaigns

150+ leads/month

CPL ₹150–₹300

3–5% CTR

Slides 15–16

Influencer Marketing

Partnering with local Bangalore pet influencers to create authentic word-of-mouth awareness and trust for Pets N Feathers.

Nano Influencers

Local Bangalore pet owners with highly engaged audiences. Most authentic content.

Followers2K–10K
Frequency4–6 per month
Engagement8–12%
Micro Influencers

Pet lifestyle creators with strong Bangalore or pan-India following.

Followers10K–50K
Frequency1–2 per month
Engagement4–7%
Vet & Expert Collabs

Veterinarians and pet care professionals for credibility-driven content.

FollowersProfessional
FrequencyQuarterly
EngagementHigh trust

Local SEO Strategy

Dominate Google search results for pet care services in Bangalore within 90 days.

Google My Business

Optimise GMB profile with photos, posts, Q&A and reviews for Bangalore search visibility.

Local Landing Pages

Dedicated pages targeting "pet boarding Bangalore", "dog grooming Indiranagar", etc.

Local Link Building

Citations on Justdial, Sulekha, Practo, pet directories and local blogs.

Blog Content

4 keyword-optimised blogs/month: pet care tips, local guides, seasonal content.

Schema Markup

Local business schema, review schema and service schema for rich snippets.

Technical SEO

Site speed, Core Web Vitals, mobile optimisation and structured data.

Keyword Research

Target Keyword Strategy

A focused mix of high-volume primary terms and low-competition long-tail keywords to capture both broad awareness and high-intent local searches.

Primary Keywords

High Priority

High Volume
1pet boarding in Bangalore
High
2pet grooming Bangalore
High
3pet care services Bangalore
High
4dog boarding Bangalore
High
5cat boarding Bangalore
High
6pet sitting Bangalore
High
7pet hotel Bangalore
High
8pet daycare Bangalore
High
9pet spa Bangalore
High
10veterinary services Bangalore
High

Long-Tail Keywords

Quick Wins

Low Competition
1best pet boarding in Bangalore
Low
2affordable pet grooming Bangalore
Low
3overnight pet care Bangalore
Low
4pet boarding near Koramangala
Low
5professional dog grooming Bangalore
Low
6cat grooming services Bangalore
Low
7pet healthcare services near me
Low
8trusted pet boarding Bangalore
Low
9luxury pet hotel Bangalore
Low
10Emergency Pet Care Bangalore
Low

20

Total Target Keywords

100%

Bangalore Geo-Targeted

90 Days

To First-Page Rankings

Slides 17–18

Seamless transition from your website package

Your website delivery includes 30 days of complimentary post-launch support. After that, we transition directly into this monthly maintenance & reporting retainer — keeping your digital presence sharp, secure, and growing continuously.

Website Maintenance

Included in monthly retainer

Weekly

Security Updates

Plugin, CMS and security patch updates

Monthly

Performance Optimisation

Speed audits, cache clearing and image compression

Weekly

Data Backups

Full site backups to secure cloud storage

On-Request

Content Updates

Service page edits, image refreshes, blog uploads

Monthly

Analytics Review

Traffic, conversions and user behaviour analysis

24–48 hrs

Support & Bug Fixes

Rapid resolution of technical issues and bugs

Reporting & Monitoring

Full transparency on every rupee spent

Monthly Performance Report

Monthly

Website traffic, leads, ad spend, ROAS, social growth

Ads Dashboard Access

Always-On

Real-time Google Ads and Meta Ads dashboard sharing

Google Analytics Report

Monthly

Organic sessions, bounce rate, top pages, conversions

Social Media Insights

Monthly

Reach, engagement, follower growth, top-performing posts

Strategy Review Call

Monthly

Monthly 30-min video call to review results and plan ahead

Slides 19–21

Monthly Retainer

All-inclusive marketing partnership

ServiceCost

Social Media Content Creation

30 posts/month (Reels, Carousels, Stories)

₹45,000

Performance Marketing Management

Google Ads + Meta Ads campaign management

₹15,000

SEO Management (Basic)

On-page, off-page, local SEO & monthly reporting

₹10,000

Influencer Marketing Coordination

Nano + micro influencer outreach & management

₹10,000

Website Maintenance

Updates, backups, security & content edits

₹7,500

Reporting & Strategy

Monthly reports, analytics & strategy calls

₹7,500

Monthly Retainer Total₹95,000

Monthly Ad Budget

₹1,00,000

Google + Meta Ads

Total Monthly Spend

₹1,95,000

Retainer + Ad Budget

Total Investment

Clear, transparent pricing

One-Time Investment

Website Development

₹65,000

Monthly Retainer

All Marketing Services

₹95,000

Monthly Ad Budget

Google + Meta Ads

₹1,00,000

6-Month Total Estimate

(Website + 6 months retainer + 6 months ads)

₹13,65,000

Expected Results in 3–6 Months

1–2 Months
  • Website live & indexed
  • GMB profile optimised
  • 500+ social followers
  • First leads from ads
  • Initial SEO ranking
3–4 Months
  • 200+ monthly leads
  • Page 1 Google rankings
  • 2,000+ followers
  • ₹3L+ revenue from ads
  • 5+ influencer features
5–6 Months
  • 400+ monthly leads
  • Brand authority built
  • 5,000+ followers
  • ₹6L+ revenue from ads
  • Repeat customer base
Digital Growth ProposalPets N Feathers · Bangalore
Aximz Technologies LLP

Let's Build Something
Remarkable Together

Pets N Feathers deserves a digital presence as premium as its services. Aximz Technologies LLP is ready to be your dedicated growth partner — from day one to every milestone ahead.

Accept This Proposal

I confirm that I have reviewed this proposal and agree to the scope of work, payment terms, and project timeline as outlined by Aximz Technologies LLP.

Your Digital Growth Partner
info@aximz.com
+91 98413 68480
www.aximz.com
© 2025 Aximz Technologies LLP. All rights reserved.
Prepared for Pets N Feathers · March 2025